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宣傳冊的派發技巧

作者:admin 日期:2021-06-10 11:30:19 點擊數:

      如今的天津印刷廠宣傳冊大都采用彩色宣傳冊印刷,已經很少能看到黑白的宣傳冊了,因為彩色宣傳冊印刷精美,色彩豐富,更能吸引消費者的注意力,對商品精心宣傳。但天津印刷廠彩色印刷有講究,宣傳冊的派發也是有技巧的。

      首先要根據自己企業的經營方向選擇合適的地點,如果企業是金融、IT這些科技含量較高的,就要選擇辦公樓,或者是研究機構比較集中的地區,而不能集中在小學、加工型工廠這些地方,否則起不到天津印刷廠宣傳冊的效果,但如果是小商品或者是廣告類的,就要選擇人群集中的地方,如商業街、商場,而不用考慮人群的層次,選擇合適的派發地點,能更好地發揮天津印刷廠宣傳冊的效果。

  其次是派發的方式應該更溫和,要看每個人的接受程度,如果消費者對天津印刷廠宣傳單毫無興趣,派發者還是不停地跟著消費者,解釋企業的優勢和商品的特點,那只會引起反感,給別人留下不好的印象,而沒有一點宣傳效果。并且時間也應該根據地方人群生活習慣來選擇,挑選在人們出行的高峰期去派發,能派發到更多的消費者的手中,發揮更大的作用。



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